Content Engineering

From Topics to Drafts and Export in minutes

Plan and create content that stays aligned with your brand. Turn entities into topics, generate briefs and full drafts, and edit with AI – all in one place.

Topics from entities

Shape LLM answers

Brief → Draft → Edit

All in one place

Point & edit with AI

Faster than prompt-and-edit

The Product

Brief, generate, and edit – then export

Define what you care about in Topic Graph, then create content from topics with your brand knowledge and style guides. Less blank-page anxiety, more time on polish and distribution.

Content Engineering – editor with AEO score, SEO settings, and AI content suggestions
What it is

What is content engineering?

And how it connects to your knowledge graph, traditional SEO, and LLM visibility.

Content engineering is the practice of turning a structured content strategy – topics, entities, and intent – into actual content in a repeatable way. It’s where planning meets production: you take what you’ve mapped in your knowledge graph (Topic Graph) and turn it into briefs, drafts, and publishable pieces, with clear ownership and quality controls.

Because every piece is tied back to your graph, content engineering keeps you aligned with traditional SEO – target keywords, topical clusters, and crawlable structure – while also shaping how LLMs see and cite you. One workflow supports both search visibility and answer-engine visibility, so you don’t have to choose between the two.

In Serplock, Content Engineering is the place you go from topics to drafts to export: brief, generate, edit with AI, and export – all connected to your knowledge graph and brand guidelines.

Features

Everything you need to build content from your entity map

From topics to publishable drafts with AI-assisted editing and brand alignment.

Topics from entities

Create topics from your entities so you shape how LLMs answer and position as a leader for a topic or domain.

Content from topics

Generate a brief, then a full draft – edit in the same place and export when ready. No context switching.

AI line edits & action items

Use advanced AI line edits or turn feedback into action items. Refine tone, clarity, and structure without rewriting from scratch.

Point and edit with AI

Reduce turnaround time – no need to prompt and then edit. Select text, ask for a change, and apply. Point and edit with AI in one flow.

Brand knowledge & style

Use your brand knowledge base, entities, and brand style guides so every draft stays on-brand and consistent.

Use Cases

How teams use Content Engineering

From content planning to publish-ready export.

Content planning to publish

From Topic Graph entities to a polished draft – plan, brief, generate, edit, and export in one workflow.

Faster editorial cycles

Cut editing time with point-and-edit AI and line-level suggestions instead of full rewrites.

On-brand at scale

Keep tone, messaging, and facts consistent using your brand wiki, entities, and style guides.

Export when ready

Export when ready and use your content wherever you publish – no copy-paste or format fixes.

Ready to Get Started?

Book a demo to see how Serplock can improve your brand's visibility in LLMs.